Careers with JAR Audio
Podcast Marketing Specialist
Description
At JAR, we love to help companies make award-winning podcasts that build relationships between their brand and their audience. We are a team of fun creatives who excel in podcast strategy, production and audience development. That’s why we need you!
We’re looking for a Canada-based fellow creative with a keen marketing sense to help us continue to grow JAR so we can do what we do best: make podcasts that work.
The goal: help target audiences discover our shows.
Will report to: Mandy Elkoreh & Jessica Wills, Delivery Department
What You Will Do
You will help enterprise clients identify, reach and grow podcast audiences through owned, earned and paid channels.
Some of the responsibilities would include:
- Conduct market research to identify target audiences for clients’s podcasts
- Conduct competitive analysis of the podcast landscape to identify opportunities and challenges for growth
- Develop custom strategies and plans for reaching target audiences and building communities of loyal listeners around clients’s podcasts
- Lead client relationships
- Develop and implement paid campaigns, focusing on podcast-to-podcast promotion
- Manage budgets of paid campaigns
- Build and maintain relationships with vendors
- Identify and lead cross promotion opportunities
- Support clients in implementing audience growth strategies across owned channels
- Pitch spotlighting requests to podcast apps on behalf of clients’s shows
- Establish and analyze KPIs of all strategies & use data to make informed decisions
- Analyze reach and engagement metrics and provide regular performance reports
- Analyze reach and engagement metrics to provide data-informed recommendations to production teams
- Attend sessions and contribute to the development of shows
- Advise clients on best practices relating to social media, video podcasts & YouTube and earned, owned & paid channels
- Respond to ad hoc client requests
- Stay up-to-date on industry trends and technologies
- Collaborate with the Audience Growth team to brainstorm creative ideas for podcast promotion and help teammates overcome audience growth challenges
- Cultivate relationships with podcast industry peers and media, and any other key contacts
- Coordinate with freelancers and contractors
- Share learnings and best practices with the wider JAR Audio team, and clients
- Respond to ad hoc requests from the senior leadership team, and other assigned projects, as required
- Identify opportunities for repurposing podcast content into additional content, such as newsletters, SEO-friendly blogs, eBooks, social media posts, influencer marketing, etc., & develop and implement strategies for repurposing content
Who You Are
- Someone with deep knowledge of, and passion for, podcasting
- Someone who understands and loves working with brands
- Someone with a finger on the pulse of the latest trends in podcasting and brand storytelling
- A lover of data; able to find the story in the numbers
- Empathetic and compassionate
- A curious and creative problem solver
- A strategic thinker
- An entrepreneurial spirit
- A natural storyteller
- A voracious consumer of content
- Collaborative and team-oriented with an ability to foster a positive, open environment.
- Calm under pressure, you can adapt to shifting priorities and deadlines with a positive attitude.
- Self-motivated and organized and do not require micromanagement.
- You have a talent, or interest in, newsletter strategy, SEO strategy, event planning, social media, short-form video, eBooks, blog writing, or other form of content creation
What You Need
- 2+ years experience working in communications, media, marketing, or related field
- Experience working in an agency environment (required).
- Experience pitching creative ideas and strategies
- Experience in a client-facing role.
- Exceptional communication skills, both verbal and written.
- Ability to quickly absorb and digest new information.
- Experience working with a diverse range of clients (startups, enterprise, corporate, etc.).
- Meticulous organizational skills, attention to detail, and ability to multitask.
- Comfortable working in a fast-paced, remote environment.
- Ability to stay organized and keep track of multiple tasks on multiple projects at once
- We work in Slack, Basecamp and G-Suite, so experience with these platforms is helpful but not required
You might not feel like you have all of these qualities. And that’s okay! If there is something about this posting that has sparked your interest, and you think you can bring something special to the role, please reach out. We want to hear from you!
Who We Are
We help brands create podcasts that work: podcasts that find, engage and grow audiences. Our content strategists help clients design a show around an audience. Our producers create shows that earn attention. Our audience growth specialists spread the word. And our project leads keep us all on track.
Some of the brands we’re working with right now: We’re helping Amazon talk to aspiring small business owners; we’re helping Staffbase connect with communications professionals; we’re helping Genome BC spread the word about the power of genomics; we’re helping RBC inspire investment in Canada’s green economy and technology. We also love to delve into projects that stretch us creatively, like our recent project with Cirque du Soleil, or the narrative fiction series we created with The Chop Theatre.
We take an audience-first approach. We believe podcasts are a perfect medium for a brand to engage with a new or current audience. We collaborate with our clients to uncover who their podcast audience is, what they care about, and how a podcast can deliver value. We root our podcasts in this strategy to provide real value for both our clients and our listeners.
We’re a fully remote team that works with audio experts worldwide. At JAR, we’re proud of the team we’ve built. We have a culture that supports each member to speak up and keep us on our toes, challenging us to raise the bar higher each time. We are building a team of independent thinkers and leaders who are not afraid of trying new things.
Salary
CAD$65-$70k, dependent on experience and qualifications.
Location
100% Remote (Canada-based)
Culture & Benefits
- Remote Flexible Work: This role is a fully remote position; you can work from anywhere, anytime. Our main business hours are 9-5 am PT Vancouver, as long as you’re available/online during core business hours (i.e. 8 am-4 pm PT, 10 am-6 pm, etc.) we'll work with you to create a schedule that is best for you.
- Career Growth: We are invested in watching you grow. We offer lots of training and opportunities to develop your career.
- Team-building Events: Remote life doesn’t limit us from socializing. Our agency Social committee create quarterly virtual block parties/events and seasonal celebrations, we love to catch up with each other regularly.
- Committed to the Community: JAR donates annually to different non-governmental organizations on behalf of its team and clients. We’re committed to giving back to the community and getting involved in social projects.
Equal opportunity employer
Research shows that women and other marginalized groups tend to only apply for a job when they meet every single criterion. Does this role sound like it was made for you, yet you don’t check every box?
Reach out anyway. We’re an equal opportunity employer and are dedicated to fostering an inclusive and diverse environment for employees from all walks of life. We hire based on talent, and we’re proud of our global perspective.
Think you would like to work with JAR?
Our teammates help make JAR Audio great and we are happy to get to know you.
Compensation
$65,000.00 - $70,000.00 per year